Marketing Strategy & Innovation

Rethinking how marketing works.

I approach marketing challenges by questioning the status quo, connecting strategy to business priorities, and finding better ways to plan, execute, and measure impact.

From building global planning frameworks and predictive pipeline models to applying intent data and emerging technologies, these examples highlight how I’ve introduced new approaches, created greater alignment, and helped marketing teams operate more strategically and effectively.

Case studies

1 case study

Case study 01Planning & investment framework

Building a Global Field & Partner Marketing Planning Framework

Company: Sumo Logic
My role: Strategy, framework development & global implementation

Designed and implemented a centralized planning and investment management framework to bring greater visibility, financial accountability, and pipeline predictability to Sumo Logic’s global field and partner marketing organization.

Global marketing planning
Investment governance
Budget reconciliation
Pipeline forecasting

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