Daniel Sullivan
Global B2B Marketing LeaderThe thinking behind the work.
A curated collection of marketing strategies, frameworks, and experiences that reflect how I approach business challenges, develop ideas, and translate strategy into measurable impact.
My approach
I believe effective marketing starts with understanding the business challenge—not simply executing the next campaign.
My approach combines strategic planning, creative thinking, data-driven decision-making, and cross-functional collaboration to develop marketing programs and operating models that create meaningful business impact.
Understand
Start with the business challenge, customer needs, commercial priorities, and available resources.
Challenge
Question existing assumptions, identify opportunities, and explore better ways of working.
Build
Translate strategy into coordinated programs, scalable frameworks, and executable plans.
Evolve
Measure performance, learn from the results, and continuously refine the approach.
Explore my work
A curated collection of projects, programs, and strategies across key areas of my marketing career, showcasing the breadth of my expertise, my approach to business challenges, and the impact of my work.
- 01 Marketing Strategy & Innovation Planning frameworks, data-driven decision-making, and new approaches to marketing strategy and growth.FeaturedGlobal Field & Partner Marketing Planning Framework
- 02 Partner Marketing Strategy Partner segmentation, ecosystem development, differentiated marketing coverage, and scalable partner programs.FeaturedCisco Partner Marketing Maturity Model
- 03 Trade Shows & Conferences Global industry conferences, integrated event strategies, immersive experiences, and scalable regional activations.FeaturedRSAC, AWS re:Invent, and Regional Cybersecurity Events
- 04 Events & Experiences Signature brand experiences, global sales kickoffs, and hands-on technical workshops that drive pipeline, adoption, and sales readiness.FeaturedSumo Slam Jam, Global Sales Kickoff, and Threat Hunting Workshops
- 05 Demand & Revenue Marketing Integrated demand generation, account-based strategies, and sales-aligned programs designed to create pipeline, accelerate opportunities, and drive revenue growth.
- 06 AI & Innovation Exploring how AI can transform marketing, streamline workflows, unlock insights, and turn new ideas into practical digital solutions.
Let’s connect.
Interested in discussing marketing strategy, leadership, or opportunities to collaborate?